Companies in all industries have started thinking less in terms of competitive strategies and more in terms of acquisition power. “Scale” translates into acquisition power which is more important for today’s companies than productivity, quality, new products, services or speed. As described in this book, the Growth Cube will enable a large company to win the industry endgame as one of the global market leaders. It will also enable a smaller company to survive the merger endgame as one of the few top performing niche players. How successful companies achieve and manage scale can be learned from this book written by Prof. Dr. Andrej Vizjak, an experienced consulting and industry executive whose team can firsthand contribute case studies on both smaller and large companies competing against scale. Based on both practical examples and empirical research, the book serves practitioners as well as students or consultants.
