Rory Sutherland

Alchemy: The Surprising Power of Ideas That Don’t Make Sense

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Feliratkozás
  • Példány állapota: jó
  • Kiadó: WH Allen
  • Kiadás éve: 2019
  • Nyelv: angol
  • Oldalak száma: 372

‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb

To be brilliant, you have to be irrational

Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?

We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.

But we aren’t, and we don’t.

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