Frances Brassington, Stephen Pettitt

Principles of Marketing

4990Ft Szállítási költség info shipping cost

Second edition

Készleten

  • Példány állapota: jó
  • Kiadó: Prentice Hall
  • Nyelv: angol
  • Oldalak száma: 1079

Principles of Marketing is the indispensable introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. Extensively revised and updated, this fourth edition continues to provide a fresh and topical introduction from a truly European perspective.

Friss könyvek a címlapról