Jay Levinson, Seth Godin

The Guerrilla Marketing Handbook

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Készleten

  • Példány állapota: jó
  • Kiadó: Houghton Mifflin Company
  • Kiadás éve: 1994
  • Nyelv: angol
  • Oldalak száma: 378

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

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